Every January linguists and dialectologists gather for the annual meeting of the Linguistics Society of America and its sister societies. And, since 1990, attendees crowd into a conference room to vote for the American Dialect Society’s Word Of The Year (or WOTY for short). The guidelines for nominating and selecting the WOTY are deliberately underdetermined. There are no rules about what’s a word (and, increasingly, picks are not even a word under any recognizable definition thereof), what makes a word “of the year” (should it be a new coinage? should its use be vigorous or merely on the rise? should it be stereotyped or notorious? should it reflect the cultural zeitgeist?) or even whether the journalists in the room are eligible to vote.
By my count, there are two major categories of WOTY winners over the last three decades: commentary on US and/or world political events, or technological jargon; I count 14 in the former category (1990’s bushlips, 1991’s mother of all, 2000’s chad, 2001’s 9-11, 2002’s WMD, 2004’s red state/blue state, 2005’s truthiness, 2007’s subprime and 2008’s bailout, 2011’s occupy, 2014’s #blacklivesmatter, 2016’s dumpster fire, 2017’s fake news, 2018’s tender-age shelter) and 9 in the latter (1993’s information superhighway, 1994’s cyber, 1995’s web, 1997’s millennium bug, 1998’s e-, 1999’s Y2K, 2009’s tweet, 2010’s app, 2012’s hashtag) But, as Allan Metcalf, former executive of the American Dialect Society, writes in his 2004 book Predicting New Words: The Secrets Of Their Success, terms which comment on a situation—rather than fill some denotational gap—rarely have much of a future. And looking back some of these picks not only fail to recapitulate the spirit of the era but many (bushlips, newt, morph, plutoed) barely denote at all. Of those still recognizable, it is shocking how many refer to—avoidable—human tragedies: a presidential election decided by a panel of judges, two bloody US incursions into Iraq and the hundreds of thousands of civilian casualities that resulted, the subprime mortgage crisis and the unprecedented loss of black wealth that resulted, and unchecked violence by police and immigration officers against people of color and asylum-seekers.
Probably the clearest example of this is the 2018 WOTY, tender-age shelter. This ghoulish euphemism was not, in my memory, a prominent 2018 moment, so for the record, it refers to a Trump-era policy of separating asylum-seeking immigrants from their children. Thus, “they’re not child prisons, they’re…”. Ben Zimmer, who organizes the WOTY voting, opined that this was a case of bureaucratic language backfiring, but I disagree: there was no meaningful blowback. The policy remains in place, and the people who engineered the policy remain firmly in power for the forseeable future, just as do the architects of and propagandists for the Iraqi invasions (one of whom happens to be a prominent linguist!), the subprime mortgage crisis, and so on. Tender-age shelter is of course by no means the first WOTY that attempts to call out right-wing double-talk, but as satire it fails. There’s no premise—it is not even in the common ground that the US linguistics community (or the professional societies who represent them) fervently desire an end to the aggressive detention and deportion of undocumented immigrants, which after all has been bipartisan policy for decades, and will likely remain so until at least 2024—and without this there is no irony to be found. Finally, it bespeaks a preoccupation with speech acts rather than dire material realities.
This is not the only dimension on which the WOTY community has failed to self-criticize. A large number of WOTY nominees (though few outright winners) of the last few years have clear origins in the African-American community (e.g., 2017 nominees wypipo, caucasity, and 🐐, 2018 nominees yeet and weird flex but OK, 2019 nominees Karen and woke). Presumably these terms become notable to the larger linguistics community via social media. It is certainly possible for the WOTY community to celebrate language of people of color, but it is also possible to read this as exotificiation. The voting audience, of course, is upper-middle-class and mostly-white, and here these “words”, some quite well-established in the communities in which they originate, compete for novelty and notoriety against tech jargon and of-the-moment political satire. As scholars of color have noted, this could easily reinforce standard ideologies that view African-American English as a debased form of mainstream English rather than a rich, rule-governed system in its own right. In other words, the very means by which we as linguists engage in public-facing research risk reproducing linguistic discrimination:
How might linguistic research itself, in its questions, methods, assumptions, and norms of dissemination, reproduce or work against racism? (“LSA Statement on Race”, Hudley & Mallison 2019)
I conclude that the ADS should issue stringent guidance about what makes expressions “words”, and what makes them “of the year”. In particular, these guidelines should orient voters towards linguistic novelty, something the community is well-situated to assess.